Demand Assesment and Identification of Market potential in the aftermarket for bearings

A global bearing major approached us to assess a market and determine its potential, particularly in light of intense competition, an unorganized aftermarket, and the availability of spurious spares at significantly lower prices. We assisted the client by conducting a comprehensive aftermarket assessment that involved extensive primary research. Through this process, we gained a deep understanding of the entire value chain, replacement practices, key stakeholders, as well as the driving forces and barriers in the market. Drawing from the insights derived from our research, the client was able to develop a successful strategy to enter the market, emerge as a formidable competitor, and maintain their position as market leader.