In a highly competitive and saturated market, our client sought to identify whether there was a lucrative business opportunity and how they could differentiate themselves. They wanted to determine whether they should develop a new product or add new features to their existing product.
To address these concerns, we proposed a solution focusing on the identification of unmet needs, pain points, and challenges faced by the industry through in-depth primary research. We also gathered insights into customers’ preferences regarding the design and aesthetics of the air systems.
By conducting thorough research and analysis, we provided our client with valuable information on the market landscape, customer needs, and potential product improvements. This allowed them to take confident decisions on how to differentiate themselves and capture the lucrative business opportunity in the industry.