Context: The Client, a major cement supplier, wanted to explore Diversification Opportunities in the Indian AAC (Autoclaved Aerated Concrete) Block Market. With a strong presence in Construction Materials, they aimed to assess the potential of expanding into this adjacent product segment.
Methodology: To evaluate the market, we combined a supply-side analysis (to estimate current market size by Value and Volume) with a demand-side study (to understand buying behavior and market demand). The research also included qualitative assessments of Competitors, Distributors, Builders, Industry Experts, and End-Users. The study was based on 80% primary research, involving 107+ Interviews, and 20% secondary research.
Key Questions Explored:
Market Landscape
- Assessed the current AAC Block Market Size in India, both by Value and Volume.
- Analyzed the share distribution between Organized and Unorganized players.
- Identified core application segments (e.g., Low-Rise, High-Rise, IHBs) and mapped penetration levels across urban and rural areas.
- Forecasted market growth over the next 3–5 years.
- Evaluated the key raw materials used in AAC Block Manufacturing and their typical shelf life.
Competitive & Supply Dynamics
- Mapped the Competitive Landscape, highlighting the number of active players and market fragmentation.
- Examined supply levels, sales trends, and price points across regions and user segments.
- Identified high-focus geographies and market hotspots for leading players.
Distribution & Channel Structure
- Analyzed the overall sales mix between trade and non-trade channels. Assessed the extent of cross-selling by cement dealers.
- Identified dominant Distribution Channels, including Cement Dealers, Hardware, and Paint Stores.
- Explored trade terms and average dealer margins prevalent in the AAC block ecosystem.
Insights: We conducted in-depth primary interviews with Competitors, Channel Partners, and Key Influencers to deliver insights on market readiness, distribution strategy, competitor positioning, and high growth opportunities—empowering our Client to identify and pursue strategic diversification opportunities with confidence.
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