Context: The Client, a major cement supplier, wanted to explore Diversification Opportunities in the Indian AAC (Autoclaved Aerated Concrete) Block Market. With a strong presence in Construction Materials, they aimed to assess the potential of expanding into this adjacent product segment. Methodology: To evaluate the market, we combined a supply-side analysis (to estimate current market […]
Category Archives: Building & Construction
Overview: The client, a well-established supplier in the construction sector, sought to diversify their portfolio by entering the tile adhesive market in India. The objective was to evaluate market potential, understand the competitive landscape, and recommend viable entry strategies as part of this Business Opportunity Assessment. To support this, we conducted a comprehensive market study […]