A Fortune 500 company recognized the untapped potential of the African market, particularly in countries like Ghana, Libya, Egypt, Nigeria, and South Africa, which hold significant opportunities in the oil and gas as well as metals and mining sectors. However, before proceeding, the company needed a thorough understanding of the market’s size, viability, and timing for entry. To address these concerns, Infogence conducted a detailed opportunity assessment.
Infogence’s assessment involved a comprehensive analysis of the political, economic, social, technological, legal, and environmental factors in the target markets. Through primary research involving industry experts, end users, EPCs, product managers, and distributors, the study explored the value chain, identified key drivers and inhibitors of business, and highlighted segment-specific peculiarities.
With the findings of the study in hand, the Fortune 500 company was able to design effective market entry strategies tailored to each African market. Armed with a deep understanding of the market dynamics and opportunities, the company could confidently explore and capitalize on the immense potential of the African continent.